Product: TUMS Smoothies
Target Audience: College students
Assignment: Create a series of ads in any medium using your assigned product and target audience.
Collaborator: Juan Steck
For our TUMS Smoothies campaign directed at college students, we decided to appeal to something all college students can relate to: last night's regrets. We took your "morning after" regrets, but personified them as food- which TUMS smoothies can help with.
First, waking up with someone in your bed: a piece of pizza.
Second, waking up to find writing all over your face, courtesy of your friend: a taco.
